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Many
people commonly use the terms Salesperson, Broker, Agent and REALTOR®
interchangeably, as if they are all one and the same. The truth
is that these terms have different meanings and we should be careful
in their use.
Salesperson
The term "Salesperson" (as in Real Estate Salesperson or Real Estate
Sales Representative) refers to someone who has attained all of
the licensing requirements needed to help the public buy, sell,
lease, exchange or negotiate for any interest in either real property
or a business opportunity. All Salespersons must work under the
direct supervision of a licensed Broker.
Broker
The term "Broker" (as in Real Estate Broker) specifically refers
to someone who has the required qualifications and license to be
in the Real Estate brokerage business. Brokers can do everything
that a registered Salesperson can, but in addition they are also
qualified to own, operate and supervise an actual Real Estate company
and employ Salespeople to work for them.
Agent
While the term "Agent" is not specific to the Real Estate industry,
most Real Estate Salespeople, Brokers and REALTORS do act as agents
when conducting business. An Agent is defined as anyone who represents
another in a business transaction.
REALTOR®
The word REALTOR® is actually a registered trademark that can only
be used by someone who has been accepted as a member of the National
Association of Realtors (NAR). This organization requires all of
its members to adhere to a strict Code of Ethics and Standards of
Business Practice. The Code and Standards are very important because
they assure that all REALTORS offer the highest level of service,
honesty and integrity possible. All REALTORS are subject to constant
professional monitoring that keeps them directly accountable to
the individual consumers they serve. NAR also ensures that all of
its members are knowledgeable and highly trained in order to better
serve the public and offers ongoing education courses so that REALTORS
continue to meet the highest professional standards in an ever-changing
industry.
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