Getting the best deal - Know the Market:
What have similar properties sold for in the immediate area? How long were they on the market? How does this one compare? Is it over-priced, under-priced, or fair value? What type of market is it - is it a Seller's, Buyer's or a Balanced market? By having this information at your fingertips, you are in a position to negotiate the best price and take advantage of any opportunities that may show up.

Getting the best price:
Professional marketing means top dollar and a faster sale. REALTORS spend a lot of time and energy making sure they know their local market inside and out. They know the current market value of properties in your area and are your best resource for determining and getting the best and highest price possible. All REALTORS have access to all of their agency's resources and marketing skills, ensuring that all potential buyers are quickly made aware of your home.

Negotiation expertise:
While a REALTOR does many things, one of his or her most important functions is to negotiate on behalf of their clients. When you purchase a home, you want the best deal possible. Your REALTOR's job is to facilitate this by drawing up legally binding contracts, assisting in negotiating offers, offering advice and perspective and, if needed, acting as a mediator during any potential disputes between you and the seller.

Showcase your home in the best possible light:
"First impressions count!"
As unfair as it might be to your home, after only fifteen seconds most buyers have already developed a perception of your property that will color their feelings during the rest of the showing and perhaps dramatically affect how they perceive the value of the property. REALTORS can offer a great deal of information and advice on how to significantly increase your chances of obtaining the highest and best price for your home.

Finding the right home & neighborhood for you:
REALTORS spend a lot of time and energy making sure they know their local market inside and out. They are familiar with the current market values of properties in the areas you are looking and are your best resource for finding the right home.

Dealing only with qualified buyers:
REALTORS have access to pre-screened and pre-qualified buyers who are really serious about buying in your neighborhood. They work full-time making these connections and are literally the best source of potential purchasers.

Determining your "wish list":
What is it that you want from your new home? A particular style, design, lot type? Proximity to schools, services, work? A pool? A two-car garage? A specific price range? A REALTOR will help identify exactly what it is you are looking for and ensure that you get to see all the homes that meet your criteria.

Negotiation expertise:
REALTORS do many things, but one of their most important functions is to negotiate on behalf of their clients. When you sell your house, you want the best price in a reasonable amount of time. Your REALTOR's job is to facilitate this by drawing up legally binding contracts, assisting in negotiating any offers, offering advice and perspective, and if needed, acting as a mediator during any potential disputes between you and the purchaser.

Professional experience:
A REALTOR brings to the table all of his or her knowledge, training and negotiation skills, and will explain exactly what you can expect from the buying/selling process. He or she will be able to explain your rights and obligations, help organize and strategize, and even discuss financing options.

All REALTORS are members of the National Association of Realtors (NAR). This organization requires all of its members to adhere to a strict Code of Ethics and Standards of Business Practice. The Code and Standards are very important because they assure that all REALTORS offer the highest level of service, honesty and integrity possible. All REALTORS are subject to constant professional monitoring that keeps them directly accountable to the individual consumers they serve. NAR also ensures that all of its members are knowledgeable and highly trained in order to better serve the public and offers ongoing education courses so that REALTORS continue to meet the highest professional standards in an ever-changing industry.

Assist with financing needs:
REALTORS are familiar with all of the complexities involved in the pre-qualification, approval and negotiation of mortgage rates. Like many industries, banks are experiencing quite a bit of competition and are often willing to flex from their quoted rates. Experienced REALTORS can often assist in finding the most competitive rates and terms available.

Access to Multiple Listing Services:
REALTORS have exclusive access to the Multiple Listing Service (MLS). It is one of the most effective marketing tools available, giving all REALTORS nation-wide access to your property. The MLS system also allows a REALTOR to examine all properties for sale and short-list the ones that are right for you. This not only offers more choices but also saves you valuable time and effort.